FHM Weekly Email

A long time back I subscribed to the FHM Weekly Email. Over recent times I notice more and more features of the email are simply to entice you onto a page on their site that is focused and optimisted at getting you to sign up for a pay to see feature.

In this weeks email at the very top their is a link to watch an Eddie Murphy clip. I like Eddie and clicked to watch it. On the landing page there is a YouTube embeded video of Eddie doing some stand up. Below that there are two further teaser sections of content that are irrelevant to Eddie Murphy, “Highest Rated” and “Most Viewed”.

As you can see it doesn’t take much encouragement to click does it? If you have signed up for an email newsletter such as FHM’s then the chances of you wanting to see hot women are pretty high. I clicked the lesbians - of course - to be taken
here. A Click and Buy page. I have no idea how much they wanted but to hell with paying to watch a clip of two women kissing. There are hundreds free on YouTube as regulars here will know only to well as I post the best ones I find.

So I decided enough was enough from FHM and their weekly cash grab, sorry newsletter, and I hit the unsubscribe button.

Surprise, surprise, here is my response.

I have nothing against marketing and promotion, I just don’t like FHM’s tactics. I don’t like it at all. It is underhanded. I would have had no problem if the links mentioned stated they were ‘premium’, ‘paid for’ or any other statement. Just as long as they had been upfront about it.